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Case Studies

Client:

Masdar City

Challenges & Objective:

Masdar City wanted to increase international awareness and drive traffic to their website.

Summary:

Masdar City is Abu Dhabi’s sustainable urban community powered by renewable energy and clean-technology, and characterized by its policies aimed at zero waste, sustainable transportation systems, energy efficiency, and biodiversity. In order to spread awareness to international markets and focus on Masdar City’s offering of a sustainable city and all that goes along with it, we worked on an international campaign to push awareness and increase traffic to their website, which in turn was aimed at increasing inquiries about investment.

Results:

This international campaign hit our target and resulted in 21, 064, 267 overall impressions; 75,566 overall clicks; a 0.56% yandex CTR, and 3.86% tencent CTR.

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